BRAND TV was rarely ever done for the Crest NA business. When the opportunity came, we jumped at the chance. 
No demos. No typical shots of people brushing their teeth. Brave clients. Great production. This was a joy to work on.
The assignment was talk to kids & parents about better oral care. We had two directions. The client produced both.
#FantasyLand.

CD: Tony Gomes  
AD: Nicole Koestel